itel S16 smartphone

itel Announces Their New Brand Direction & Slogan ‘Enjoy Better Life’


itel, the global forerunning producer of quality and fair priced mobile phones, has today presented its new brand direction and slogan at the online brand launch event with a batch of new products. In the live broadcast itel has shown its consumers and business partners a refreshing image.

itel has served the African markets for over 12 years. This journey provided itel a better understanding and in-depth insights about consumers and market demand. Despite of accumulated insights in African market, itel keeps exploring what’s the consumers’ concern, pain point and what they actually need. itel pinpoints consumers’ high interest and demand on electronic products. Not only on smartphones but also TV, TWS earphones and smart band.

As a brand that stays close with consumers, itel decides to launch new category of products with user-friendly, customized features at budget-friendly price, ensuring consumers can create and enjoy a better life through the convenience and enjoyment brought by itel brand and its products.

Latest Smartphones from Selfie Series – S16 and S16 Pro

itel S16 smartphone
itel S16 Pro smartphone

Both S16 and S16 Pro come packed in a super slim 8.3mm unibody design. The 2.5D curved -edge screen provides both an aesthetic and an ergonomic advantage to the user.

The ergonomic improvements will come in handy with the huge fullscreen displays. The itel S16 Pro comes with a 6.6-inch dot-notch design, and the itel S16 with 6.5-inch waterdrop design. The two large displays take full advantage of the minimal presence of front cameras to make watching videos and playing games a bigger and more enjoyable endeavor. The radial texture on phones creates a refreshing feel. Whether you are a fan of the chilly S16 Ice Crystal Blue, or the uplifting S16 Pro Gradient Green – both natural colors are crafted to create an invigorating impact on sight. Stay cool and look fashionable.

S16 key feature is there to help users up their selfie game. The game-changing AI Selfie 2.0 will help capture great moment with details no longer blurred out. Now clear and vivid photos can come from an affordably priced device. The sharpened AI Selfie 2.0 has mastered several new modes to make the pictures shout louder than ever before. Let alone that S16 series are packed with Triple Rear Camera setup, consisting of an 8MP main camera, 2MP Macro camera, and depth sensing camera.

Now thanks to Airtel, one of the leading provider of telecommunications and mobile money services, who for the first time strategically collaborated with itel. Now all consumers of S16 are able to get a free SIM and 2GB for 3 months free! The perk does not stop here. For rest of the itel smartphone models, consumers can get 50% extra data on purchase. Airtel and itel together ensure that consumers to stay connected with their friends and family at competitive prices for both voice and data.

New Product Category is Also Available Now!

itel tv
itel TV
  • itel TV – S321 and S431 will be built-in with the user-friendly i-cast feature, allowing users to enjoy a bigger viewing experience by projecting the smartphone screen to itel TV without Wi-Fi, router or cables. Both of the devices also comes with A+ grade panel and DVB-T2/S2 decoder. It’s a digital satellite transmission technology to offer more number of channels for user’s TV transmissions.
  • The itel D243 TV will be covered by an extra screening made by tempered glass which better protects against shocks.
itel wireless buds
itel wireless buds
  • itel Accessories – true wireless ear buds ITW-60. It comes with a Bluetooth V5.0 and pop-up pairing function. It also offers 18 hours play time and its case provides 6 full. Just a tap on the smartphone to connect with the ear bud, music all day long and without worrying about running out of power.
itel smart band
itel Smart band
  • Smartband, IFB-11 – The colourful and light smartband comes with an HD color display that will help keep track of time without needing to take out the phone. The smartband can pair with the smartphone to give gentle notifications from phone to watch, and upload activity and sleep monitor data from watch to phone. The health and fitness accessory is IP67 certified (splash and sweat resistant), has 3 training modes, and the battery can last up to 20 days. itel’s IFB-11 tracker is an accessible way to join social sharing of fitness activities.

The new products will be rolling out in Kenya market starting from September. Follow itel’s official Facebook page to participate in the giveaway activity and enjoy the flash sales on Jumia, Killimall and X-park!