itel Announces Diamond Platnumz As Its Brand Ambassador And Introduces Its Latest Smartphones A37 To The African Market


[Kenya, Nairobi] [15 APRIL 2021] – itel, a global leading mobile phone brand committed to provide budget-friendly, high quality products boasting excellent user experience, has today announced Diamond Platnumz, the Tanzania bongo flava recording artist & dance, also the winner of MTV Europe Music Awards as their new brand ambassador.

itel brand ambassador Diamond Platnumz
itel Brand Ambassador

“We are thrilled to work with Diamond and have him as our brand ambassador, he mirrors the values of perfection and innovation that we steadfastly follow at itel.” said Wavelet Wu, General Manager of itel , “We believe that the consumer electronics products provided by itel that has revolutionized human social life should belong to everyone. Just as Diamond delicate to make full use of his musical talent and create a lot of fantastic music known to the world that everyone can enjoy in daily life. At the same time, we are looking forward to a successful collaboration with Diamond”

A37 Offer the Best Display and Fashionable Design at this Price Range

A37 adopts the elegant waterdrop fullscreen display design. The 84.6% screen-to-boy ratio allows user to enjoy a bigger and better viewing experience no matter they are watching movies or browsing. Its 720P screen resolution have enlarged and sharper all details. Compare with normal TN screen, the IPS screen of A37 has color rendering effects that makes photos and videos become more vivid. Last but not least, its 180 degrees IPS screen ensures user can see the content clearly from different angles.

The ribbon design and spraying texture brings out the uniqueness of A37, not just offering a comfortable grip or holding feeling but also bring out the refreshing look and feel by utilizing the latest industry fashion color scheme. 

Intelligent Face Unlock to Further Protect User Privacy

In order to further protect user’s privacy,  A37 will come with the intelligent face unlock that allow user to login to their device just in a second without requiring entering their password in public.

Enjoy the Fun Shooting Experiences Brought by the Smart AI Camera  

The smart AI Camera of A37 brings different fun and practice camera features including:

  • AI Face Beauty – Able to automatically smoothen the skin and makes user’s photos look more natural.
  • Smile Selfie Feature – Automatically capture a selfie when it senses user’s smiley face
  • HDR Mode – Enrich the lighting and color in the selfie
  • Others: Funny AI stickers and AI bokeh mode

Brand New Eye Care Mode

When the Eye Care mode is on, the Softer Vision effect will automatically adjust the display brightness then the A37 screen will become soft and warm to ensure a better protection of users’ eye.

itel A37 is available throughout Africa market.

About itel

Established over 10 years, itel is an entry level and reliable mobile phone brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. For more information, please visit:


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