Microsoft yesterday announced the availability of the Lumia 540 Dual SIM in Kenya for Kshs 17,800 – a smart choice for value-conscious Smartphone buyers. Upgrade-able to Windows 10 when the service becomes available later this year,
The Lumia 540 boasts of a 5 inch HD display with an 8MP rear camera with flash. The front camera is also generous with megapixels since its a 5MP. “The front camera is a wide angle camera so you don’t need a selfie stick to take selfies with the Lumia 540 device” King’ori Gitahi said at the launch.
In the photo above is Mariam Abdulahi Microsoft Mobile GM with King’ori Gitahi Product Manager displaying the Lumia 540 launched yesterday at the iHub in Nairobi. Just like the other Lumia phones you will notice that Lumia smartphones are very colourful and easy on the eyes. The Lumia 540 is designed for young, ambitious people looking for their first serious Smartphone.
“The Lumia 540 Dual SIM is a welcome addition to our affordable smartphone portfolio running on Windows Phone 8.1 operating system and Denim update,” said Mariam Abdullahi, Microsoft Mobile Devices General Manger. “With 67% of all phones sold in Kenya in 2014, an estimated 1.8m devices being smartphones, the growth of the Lumia portfolio presents a great opportunity for the discerning middle class Kenyan to own a smartphone that helps them increase their productivity in their personal and work life.”
Below is a photo of the Lumia 540.
Available in black, Lumia 540 Dual SIM will help people stay productive on-the-go with Microsoft services such as Skype and Office. Lumia 540 offers a host of compelling mobile experiences:
- Instantly upgrade phone calls into video calls with the touch of a button, using the pre-loaded Skype service and front-facing camera.
- Achieve more, even on-the-go, with Microsoft Office; and connect with work and personal e-mail with the built-in Microsoft Outlook.
- Save and sync photos, videos and Office documents securely with up to 30GB of free cloud storage with built-in OneDrive.
- Store your personal music collection on OneDrive and use free and paid for apps to stream across devices and the web.
- Personalize the home screen with all your favorite apps,including WhatsApp, Facebook, Instagram, Twitter, Minecraft,and many more available from Windows Phone Store.
- Ensure you never miss a call with Smart Dual SIM.
With its generous HD display, front and rear cameras,great apps, and Microsoft Office, Skype and OneDrive built-in, the Lumia 540 Dual SIM is a well-rounded package at an appealing price.
“A study conducted by our partner – Jumia Kenya discloses that top smartphone purchase drivers include Battery capacity, brand type, Camera imaging capability and price. With this in mind, Lumia 540 is without a doubt, is a natural choice for people ready to experience their first serious smartphone. It provides the essentials you need to achieve more every day, alongside popular apps and smartphone experiences that make using the smartphone great fun,” added Mariam.
Tech specs summary:
Achieve More Campaign
Similar to any Lumia device available in Kenya, users who purchase Lumia 540 between now and 7th July 2015, will be eligible to enter the ongoing #Achievemore consumer campaign that is rewarding customers with five Chevrolet Cruze cars and 40 Lumia 640 XL devices. So far, two winners – Cornelius Kiprop and Mercy Wanjiru– have been awarded and three cars remain.
To participate in the consumer campaign, all you need to do is purchase any Lumia phone with a valid 12 months warranty in Kenya (including the Lumia 540) activate it and send a text message containing IMEI number to 22860 before 30th June, 2015. Winners will be contacted via +254 2301641 and announced on the Lumia EastAfrica Facebook and Twitter pages.