digital-for-effective-marketing-communication

East Africa Digital Marketing Summit & Show, The Digital Fair

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The East Africa digital Marketing Summit & Show is an annual event designed to bring together key players in the digital Marketing space from the East African region and beyond. This years event will be held at the KICC in Nairobi on the 9th and 10th of April 2015. This years theme is “digital for effective marketing solution“.  With 50 exhibitors, 8 sessions and 1000 decision makers, this years event is going to be larger than the inaugural Fair which was held in March 2014, at the Sarit Centre Exhibition Hall in Nairobi and attracted approximately 800 visitors and 25 exhibitors.

The event combines the power of a summit that is facilitated by industry leaders focusing on the latest global trends and at the same time provide a platform to showcase latest digital marketing technology. This event is designed to bring together different providers of digital products and services under one roof to showcase their offering to marketers. The exhibitors will showcase the latest digital trends and engage marketers from different organizations. In this years event its expected that more the a 1000 visitors will attend whereby 75 percent of the visitors will be from Kenya. More than 50 exhibitors as well as more than 50 delegates per session to the summit are also expected. More than 65% of the visitors should be decision makers.

It will be a big event and the target exhibitors are those who deal with marketing and advertising like digital agencies, advertising agencies, PR agencies, Digital Signage and events, media houses and mobile marketing. Also included are content creators and designers like Web designers, SEO solutions, email marketing, graphic designers and social media marketing gurus and newbies as well. You can also come and join us at the two day event where you can meet as many trendsetters as possible.

The major benefit of exhibiting will be to get your name or company’s name on the map and to a mostly targeted audience that will pay just to be there. At the event you can showcase your marketing solutions to different organizations.Exhibitors can also make some acquaintances who will generate that important sales lead. The most important thing about exhibiting is that you will be engaging customers face to face. At the exhibition exhibitors will also be able to create more networks in the ICT industry.

 

So as an exhibitor you must bring out your A game because at the Digital Fair big names in various  industries are expected. Talk of CEO’S, Chief marketing officers, Heads of marketing, Brand management teams as well as E commerce managers. It has to be said here, please leave that one employee behind that tends to embarass your company or business behind lest the PR and Communications team make an example of your company in a talk somewhere. Business owners and Management executives are also expected at the 2015 Digital fair.

Benefits to Visitors

  • Digital marketing trends: Visitors are able to understand the latest trends in the market.
  • Knowledge: Visitor is able to know how different products and service work by engaging the exhibitors.
  • New suppliers: Visitors are able to sign up new suppliers without much hustle.
  • Business Networks: Visitors are able to acquire new networks from the exhibitors
  • Benchmark: Benchmark your current digital activities
  • One stop shop: solve  all your digital challenges  at one event
  • Advancement:  Make sure you stay ahead of the competition by acquiring new ideas

The Summit

The summit will be a series of talks from Speakers that include Dennis Itumbi who is the Director of Digital Communication, Office of the President, East Africa Bureau Chief and apaeter Ngiangui, the OLX County director among others. For the full schedule of the Summit please check here.

The 2015 partners include Monar Strategic Limited. Marketing society of Kenya, Public relations society of Kenya, Bloggers association of Kenya and the Social Media Awards (SOMA).

For more information feel free to visit the Digital Fair Website where you can see the full list of the speakers or the Bloggers Association of Kenya.

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